The ultimate Storytelling for Business programme

Your 10 week programme to get you speaking with confidence and clarity through your powerful story.

To craft a compelling business story, we’ll start by delving into the core values, unique selling points, target audience, and vision for your business. Here’s how we’ll approach each aspect:

Core Values: Your core values serve as the foundation of your business story, reflecting what you stand for and guiding your actions. If one of your core values is innovation, for example, we’ll highlight how your business is constantly pushing boundaries and introducing groundbreaking solutions to meet the needs of your customers.

Unique Selling Points: Your unique selling points set you apart from competitors and showcase the value you bring to your customers. Whether it’s your cutting-edge technology, exceptional customer service, or unparalleled expertise, we’ll highlight these strengths in your business story to demonstrate why customers should choose you over alternatives.

Target Audience: Understanding your target audience is crucial for crafting a story that resonates with them. We’ll delve into demographic, psychographic, and behavioral factors to paint a clear picture of who your ideal customers are and what motivates them. By addressing their pain points and aspirations, we’ll tailor the messaging to speak directly to their needs and desires.

Vision for the Business: Your vision for the business is your north star, guiding your long-term goals and aspirations. We’ll articulate your vision in a way that inspires confidence and trust in potential stakeholders, illustrating the positive impact you aim to make in your industry or community. Whether it’s revolutionizing an outdated industry or empowering individuals to achieve their goals, we’ll convey the passion and determination behind your vision.

Throughout the storytelling process, we’ll prioritize authenticity, clarity, and emotional connection to ensure that your business story resonates with your audience on a deeper level. By highlighting what sets your business apart and why your journey is meaningful, we’ll create a compelling narrative that differentiates your brand and drives engagement. Let’s work together to craft a business story that captivates and persuades, leaving a lasting impression on your audience.

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About your coach Bev Hepting

Welcome to Bev Hepting’s world, where the power of storytelling meets the magic of entrepreneurship. I’m Bev, and I’m on a mission to help you discover your voice, share your story, and build a business that truly reflects who you are.

My journey began in the bustling streets of London, where I pursued my passion for acting and dreamed of making it big on the stage and screen. But fate had other plans in store for me. Five years later, I found myself back in my hometown, a baby in one arm and a realization dawning in my heart: it was time for a change.

Stepping off the stage and into the world of social activism, I spent over 15 years working in the charity sector, empowering marginalized communities to find their voice and make a difference. It was a rewarding but challenging journey, one that would ultimately lead me to a crossroads I never could have imagined.

In the midst of my work, I found myself bedridden by fibromyalgia—a debilitating illness that left me questioning everything I thought I knew about myself and my purpose. But in the darkness of despair, a flicker of hope ignited within me. I refused to let my illness define me or dictate the course of my life. Instead, I saw it as an opportunity—a catalyst for transformation and growth.

And so, armed with determination and a burning desire to make a difference, I embarked on a journey of self-discovery and reinvention. I delved deep into the world of entrepreneurship, eager to find a way to work around my illness and reclaim my autonomy. Along the way, I discovered the power of storytelling—a force so potent that it has the ability to change lives, inspire action, and create lasting impact.

Through trial and error, I honed my skills as a storyteller and business coach, learning to sell without selling, build lasting relationships with my audience, and connect on an emotional level with those I served. It wasn’t easy, and there were plenty of setbacks along the way, but with each challenge came an opportunity to grow stronger, wiser, and more resilient.

Today, I run a successful coaching business, working with business owners to hone their story, refine their business message, and deliver with confidence and clarity. Together with my team, I’ve built a thriving online community where entrepreneurs can support and empower one another on their journey to success.

But more than just a business, my work is a calling—a passion project that sits well in my heart and gives me an enormous amount of pleasure and pride in the achievements of those I serve. From coaching sessions to online events, speaking engagements to networking opportunities, I am committed to helping others unlock their true potential and achieve their loftiest goals.

So whether you’re a seasoned entrepreneur seeking to refine your message or a budding storyteller eager to share your voice with the world, there’s a place for you in our community. Together, we’ll unlock the power of storytelling to create a brighter, more empowered future for ourselves and for generations to come. Welcome to the journey. Welcome to the confident communicators circle.

What you get.

Week 1: Foundations of Business Storytelling

  • Workshop: Understanding the Power of Storytelling in Business
  • Webinar: Crafting Your Brand Story
  • Practical Exercise: Identify Your Core Narrative

Week 2: Connecting with Your Audience

  • Guest Speaker Session: Mastering Emotional Engagement through Storytelling
  • Group Discussion: Analyzing Successful Storytelling Campaigns
  • Practical Exercise: Creating Customer Personas and Tailoring Stories

Week 3: Story Structure and Narrative Techniques

  • Workshop: The Art of Story Structure and Plot Development
  • Webinar: Using Conflict and Resolution in Business Narratives
  • Practical Exercise: Drafting Compelling Story Arcs for Different Business Scenarios

Week 4: Visual Storytelling and Multimedia Integration

  • Guest Speaker Session: Leveraging Visuals and Multimedia for Impactful Storytelling
  • Group Discussion: Exploring Visual Storytelling Platforms and Tools
  • Practical Exercise: Creating Visual Storyboards for Business Presentations

Week 5: Storytelling Across Platforms and Channels

  • Workshop: Adapting Stories for Different Media Channels (Social Media, Website, Email)
  • Webinar: Storytelling in Video Marketing and Podcasting
  • Practical Exercise: Crafting Cross-Platform Storytelling Strategies

Week 6: Authenticity and Voice in Storytelling

  • Guest Speaker Session: Finding Your Authentic Voice in Business Narratives
  • Group Discussion: Balancing Authenticity with Brand Messaging
  • Practical Exercise: Refining Your Business Voice through Storytelling

Week 7: Advanced Storytelling Techniques

  • Workshop: Advanced Plotting and Narrative Structures
  • Webinar: Incorporating Humor and Wit into Business Narratives
  • Practical Exercise: Experimenting with Advanced Storytelling Techniques

Week 8: Storytelling for Leadership and Influence

  • Guest Speaker Session: Using Storytelling to Inspire and Lead Teams
  • Group Discussion: Case Studies of Leadership Through Storytelling
  • Practical Exercise: Crafting Leadership Narratives for Different Business Scenarios

Week 9: Storytelling for Sales and Marketing

  • Workshop: Storyselling: Using Stories to Drive Sales
  • Webinar: Storytelling in Content Marketing and Copywriting
  • Practical Exercise: Creating Sales Pitches and Marketing Campaigns Based on Stories

Week 10: Culmination and Beyond

  • Networking Event: Storytelling Showcase and Peer Feedback Session
  • Group Discussion: Planning for Continued Storytelling Success Beyond the Program
  • Tangible Takeaways: Storytelling Toolkit with Templates, Resources, and Case Studies
By blending educational content, interactive sessions, real-world applications, and networking opportunities, this program promises to equip you with the skills and confidence to harness the power of storytelling for business growth. Let the storytelling journey begin!

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